Marketing AI
Marketing App Store
Apps built by and for the marketing team. Available now — with more on the way.
Available now 8 Apps
UTM Generator
Generate governed campaign URLs with naming rules, channel taxonomy, and source validation.
Google Maps Leads Scraper
Search Google Places by city and industry, view rich place details, and export results as CSV.
NL Coverage Maps
Interactive map of Signicat coverage across Dutch municipalities — eHerkenning, eID & Wallet Hub, DigiD Combiconnect, and prospect status.
Media Analysis
Analyse media coverage by topic across markets — themes, sentiment, opportunities, and content recommendations.
Blog Post SEO Checker
Review and optimise blog posts for SEO, accuracy, and conversion with structured feedback.
Prompts & Agents Library
Working prompts and guidance for the team to use AI-assisted content workflows. Opens the team’s Atlassian library in a new tab.
Competitor Watchtower
Monitor competitor activity from approved external sources with weekly digest and change log.
Coming soon 12 Apps
esGEO 3000
Guided SEO/GEO and keyword-optimised copywriting for web pages, blog posts, ads, and social — all channels, one workflow.
AI Visibility Watchtower
Benchmark and track LLM/GEO visibility for Signicat vs competitors on a fixed query set.
Persona & Message Bank
Persona cards and message frameworks usable for content briefs and campaign targeting.
Dashboard Pack
Executive-facing pipeline view plus throughput and cycle-time dashboards.
Grounded Knowledge Base
Curated knowledge base providing grounded source material for content production.
AI Scorecard
Track throughput, quality, adoption, risk, and cost across all AI-assisted workflows.
Content Factory Pipeline
Signal-to-brief pipeline: watchtower insight → grounded draft → QA → human edit.
Speed-to-Lead Routing
Automated lead routing workflow in HubSpot to reduce time-to-first-touch.
Lead Scoring Model
Transparent scoring model written to HubSpot with visible drivers and thresholds.
AI Usage Policy
Edge-case guidance and usage policy for marketers working with production AI flows.
Nurture Sequence
Lifecycle nurture flow for top persona and buying-stage combinations.
GEO/LLM Visibility Recs
Optimisation recommendations for LLM visibility based on before/after content cycles.